DONALD BROOK-Experimental Art
نویسنده
چکیده
I point out in this paper that the inscription ‘art’ is a homonym. Primarily, it names the category of memetic innovation, illustrations of which are encountered in every cultural domain. Thus, art may be—but is not necessarily—encountered in the artworld, where the makers of works of art use a different word with the same spelling to name a class of artefacts. I explain memetic innovation and the potency of memes in terms of a theory of cultural evolution that precisely parallels the Darwinian account of biological evolution. The term ‘experimental art’ is elucidated as a tautology. That is to say, experimental art is not one sort of art but the only sort of art. If art is encountered in a work of art this is a matter of accident: such encounters are not, and cannot be, a predictable consequence of the purposeful deployment of familiar memes by the maker of the work in which it is found. A few implications of these extremely fundamental points are briefly sketched; notably the attraction that has been felt by ambitious artists toward the cultural domains of science and technology. This paper summarizes various accounts of art, evolution and cultural history that have already appeared in print1. Its relevance in the present context is due mainly to the attention paid to the expression ‘experimental art’.
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